In 2023, e-commerce grew exponentially, reaching a whopping $5.2 trillion globally. There were many positives for Amazon this year with a focus on advertising, logistics, and technology. Likewise, various challenges are plaguing the giant such as social commerce and Chinese competitors.
In this article, we take a step back and evaluate the highlights of 2023 with prominent highlights and opportunities for 2024.
Amazon continued its strong performance in 2023 with a diverse product range, growth of Amazon Prime members, and new revenue streams such as pharmacy. Amazon continued to remain at the forefront of e-commerce in the USA with 2.72 billion unique monthly visitors and high profitability.
At the same time, there were various challenges that Amazon faced in 2023. This includes antitrust laws that pressured Amazon’s business practices and tough competition, especially from Chinese retailers and marketplaces.
Emerging players from China primarily Shein and Temu pose a significant challenge to Amazon. These apps represent an evolving landscape of e-commerce in the future competing on low prices and customer convenience. With this surge in competition, businesses can rely on a dedicated database of Amazon 3P Sellers to gain a competitive advantage.
China initially focused on manufacturing and wholesale with little interest in retail. In the last decade, the focus shifted from only manufacturing to Chinese sellers actively selling on different platforms including Amazon. This move increased the market share of Chinese sellers in the U.S.
Presently, China has shifted its focus on selling through its marketplace without relying on third-party e-commerce stores. Shein and especially Temu are achieving this more successfully than their predecessors AliExpress and Wish. Both Shein and Temu are expanding in the U.S. and major economies, forcing Amazon and its sellers to answer back.
Unlike Amazon, Shein is not a marketplace but only a retailer, meaning that it sells products itself. Shein’s core specialty is in fast fashion and clothing with sales reaching more than $30 billion in 2023. The platform can compete with established names like H&M and Zara with its huge online presence and various discounts and promotions.
Amazon was forced to reduce its referral fees from 17% to 10% for low-value items (<$15) and from 17% to 5% for medium-value items (between $15 - $20).
Temu is a Chinese marketplace launched in 2022 that took the world by storm with more than 80 million users by the end of 2023. With more than 100 million downloads, Temu has a huge market in the U.S. and the U.K. with many users finding the service cost-friendly and convenient.
Temu has aggressively expanded overseas by leveraging China’s manufacturing might and can hurt local sellers with its current rate of penetration. With growing competition, finance and lending companies have a golden opportunity to invest in sellers and marketplaces offering the best ROI with lower risk.
Chinese marketplaces are aggressively marketing their platforms with billions of dollars in advertising. This has seemed to work with Shein and Temu being among the most downloaded apps in the U.S. each day in 2023. Both platforms are advertising on various social media channels, influencer sponsorships, and affiliate partnerships to attract customers. These platforms are also using data-driven techniques to create personalized recommendations and targeted campaigns to engage customers and beat out the competition.
Unlike their competitors, these marketplaces generate most of their orders through mobile apps, allowing them to leverage the increase in smartphones and internet accessibility to their advantage. Businesses interested in targeting mobile users can use a comprehensive Amazon 3P seller list to gain a competitive edge and target audiences more effectively.
Amazon 3P Sellers make up 60% of Amazon’s sales and sum up to 2.5 million sellers worldwide. Amazon 3P Sellers have gradually increased on Amazon’s network with their share of sales increasing from 2007 to 2023. The marketplace segment has grown at a stable rate in the last decade with sales by the retail team slowly diminishing.
3P Sellers enjoy more control over their product including pricing and marketing making them a better alternative to 1P Vendors. With this increase in 3P sellers, a list of Amazon sellers can provide meaningful insights for analysis and decision-making.
With the boom in E-commerce, many outsiders look at 3P Selling as a gold mine. However, there are many costs associated with selling including the referral fee which on average is 50% (raised from 35%) a few years ago.
This includes a 15% transaction fee (also known as referral fee), 20-35% fulfillment by Amazon (FBA) cost, and a further 10-15% on marketing and advertising, according to Market Pulse. The transaction fee is the only fee that hasn’t changed in the last 10 years and it varies by the category of product being sold.
Both FBA and marketing are non-mandatory options for 3P sellers on paper. However, in practice, it is quite difficult to rank your product and increase your revenue without these options. Amazon’s FBA is a one-in-all solution where Amazon takes care of most logistics making it the make-or-break factor for many sellers.
Similarly, with the cut-throat competition in the E-commerce space, aggressive marketing on Amazon, Meta, and other platforms ensures brand visibility and higher conversion. Likewise, by leveraging the Amazon seller database, SaaS entities can offer integrated solutions such as analytics and forecasting to Amazon sellers.
If you’re looking for reliable databases that can skyrocket your revenue potential, check our Amazon 3P seller databases.
With increasing competition, many 3P Sellers are utilizing omnichannel to improve product visibility and boost sales. This is achieved by using other mediums such as social media platforms, websites, blogs, video platforms, and even physical stores to deliver an integrated and convenient customer experience.
Omnichannel can yield several benefits for 3P sellers including higher brand prominence, more customer engagement, and increased revenues. These businesses can also gain more customers by using a database of Amazon 3P US sellers to target relevant clients more effectively.
These 1P vendors make up 1/3 of Amazon’s total sales yet many B2B service providers ignore their importance. If leveraged correctly, these 1P Vendors can prove to be a golden ticket for your business.
Today, let's understand who 1P Vendors are what makes them unique, and how you can benefit from them.
1P Amazon Vendors is an untapped market for B2B service providers. These vendors are often high-scale, stable cashflow businesses with huge sales and diverse product offerings. These vendors benefit from a direct partnership with Amazon and features such as prime shipping.
1P Vendors are the wholesaler suppliers of Amazon where 1P Vendors sell their goods to Amazon directly. Amazon acts as a retailer for these brands, adding its credibility and selling to customers.
In this case, Amazon is responsible for managing inventory, pricing, client service, and sales returns. It is an invite-only program where vendors are invited by Amazon to Vendor Central to share their products and price listings.
Like 3P Sellers, Amazon 1P Vendors are present in every market and oversee their listing, advertising, and supply chain to Amazon warehouses. However, their role is restricted to restocking with limited control over their product once it passes to Amazon.
1P Vendors are eligible to receive the coveted invitation for the Vendor Central usually if their revenue is more than $10 million. On the portal, they can create a 1P Vendors List highlighting their product offerings and prices.
Amazon then buys the products directly through purchase orders (POs), retaining them as inventory. In this way, Amazon acts as a retailer, selling directly to customers. Amazon also takes care of after-sales service, inventory management, and pricing.
Amazon 1P Vendors leverage Amazon’s premium services to boost their sales and profits. Whether it’s listing, marketing, or logistics, 1P vendors can benefit from Amazon’s premium services.
There are many benefits associated with Amazon’s 1P Vendor program including Amazon’s seal of approval, prime listing, and FBA among many others.
All products sold under 1P include the label ‘Ships from Amazon’ and ‘Sold by Amazon’.
According to a recent survey, 74% of consumers preferred purchasing from brands with these labels. 1P can tie Amazon’s credibility with the vendor’s products increasing the likelihood of customer’s trust and subsequent purchase.
1P Vendors gain access to Amazon Marketing Services (AMS) which can boost their sales multifold. By utilizing solutions like sponsored brands and display ads, vendors have a golden opportunity to enhance visibility. Likewise, 1P products may be selected in promotion plans like ‘Deal of the Week’, driving sales and profits.
With the 1P model, the headache of sorting the logistics from packaging to shipment is with Amazon. 1P Vendor’s job is only to receive the huge purchase order and deliver the products to Amazon’s warehouse. After that Amazon takes care of everything, leaving them with more time to focus on product hunting and supplier negotiation.
As with everything rosy, there are some downsides to the 1P model including no control over product pricing and over-reliance on Amazon among others.
As 1P Vendors act as wholesalers to Amazon, they lose control over their product once it reaches Amazon’s warehouse. Amazon is responsible for setting the price and managing the inventory, not the 1P Vendor.
Amazon is reportedly known for rejecting price increase demands from 1P Vendors even if it’s justified due to inflation.
Amazon 1P Vendors rely on purchase orders from Amazon to pump their income stream. If Amazon suddenly stops purchasing the product or concludes that the product is not in demand, sales can take a hit for 1P Vendors. This can especially hurt if the product is strategically important for the Vendor.
Amazon may impose additional fees on 1P Vendors if stock levels are not maintained. These can include chargebacks, remittance fees, and marketing fees which can eat into your profits. Likewise, payment from Amazon may take a long time based on terms, creating issues with maintaining cash flow.
B2B service providers operating in diverse industries such as SaaS or Marketing can assist 1P Vendors in expanding their services and overcoming existing challenges. There’s a lucrative opportunity for B2B service providers to target 1P Vendors as they are typically ignored over 3P Sellers.
SaaS companies can benefit from tailor-made solutions to 1P Vendors by offering technology-oriented solutions.
Technology Solutions offered by SAAS Companies include:
Agencies can provide flexible solutions to 1P Vendors by offering services such as digital marketing or SEO. Niche Solutions offered by Agencies include:
Yes, investors may find a lucrative opportunity with 1P Vendors because it’s low-risk and high-return. Amazon has already vetted 1P Vendors and only invites the best of the lot to Vendor Central.
1P Vendors are relatively safe and stable with high turnovers and stable cashflows. These make them an ideal investment with stable returns.
Several implicit and explicit indicators can help recognize 1P vendor products including the following:
- “Ships from” and “Sold by” Amazon: If the product listing indicates it ships from and is sold by Amazon, it is likely a 1P Vendor Product.Finding relevant data and insights about 1P Vendors is quite difficult due to various reasons. In this section, we present several insightful statistics about Amazon’s 1P Vendors for free!
Although they represent 33% of the sales, there are significantly fewer 1P Vendors than 3P sellers. SellerDirectories has been monitoring the 1P vendor market, and here's the number of unique 1P Vendors we have identified, categorized by country.
While these numbers are not official, they are factually close to the underlying data.
Country |
Number of Unique 1P Vendors |
United States (US) |
4,677 |
Germany (DE) |
2,525 |
United Kingdom (UK) |
1,494 |
Italy (IT) |
869 |
Spain (ES) |
825 |
France (FR) |
560 |
Country not identified |
2,800 |
Total |
10,950 |
If you want to explore more, check out our 1P Vendor databases.
Different product departments are favored by Amazon when selecting 1P Vendors. In line with the business model, stable products with a high propensity to sell are preferred.
The most popular product department is Grocery and Gourmet Food (16%) followed by Health and Household products (15%). Other products include Beauty and Personal Care (11%), Sports and Outdoors (14%), and Apparel and Fashion (6%).
Data Source: SellerDirectories
Product |
Percentage |
Grocery & Gourmet Food |
16% |
Health & Household |
15% |
Beauty & Personal Care |
11% |
Sports & Outdoors |
14% |
Apparel & Fashion |
6% |
Several U.S. companies are operating successfully as 1P Vendors and benefiting from the business model including:
If you want to leverage the power of databases for your business, visit our 1P UK Vendor Database.
1P Vendors are direct sellers of goods to Amazon, serving as wholesale suppliers. After that, Amazon handles customer support, pricing, and inventory management while selling these goods to consumers.
Vendors are invited to join Vendor Central, where they publish their products and prices, as part of Amazon's 1P Vendor program. Purchase orders are used by Amazon to acquire these goods, and the merchant oversees sales.
Amazon's seal of approval, premier listing, fixed fee structure, less administrative monitoring, and access to Amazon Marketing Services are all advantages for 1P vendors.
Difficulties include not having control over product prices, depending too much on Amazon for sales, and maybe paying extra fees to Amazon.
To assist 1P Vendors in growing and managing their business, B2B service providers, such as SaaS businesses and agencies, provide inventory management, data analytics, marketing solutions, branding knowledge, and SEO services.
Because of their consistent cash flows, high turnover rates, and the secure, controlled atmosphere that Amazon offers, 1P Vendors can be a profitable investment choice.
Search for products that have the label "Ships from and Sold by Amazon" and see if Vendor Central is featured or if they use A+ content.
Grocery & Gourmet Food, Health & Household, Beauty & Personal Care, Sports & Outdoors, and Apparel & Fashion are popular sections for 1P Vendors.
1P Vendors are an important component of the market, contributing around 33% of Amazon's sales.
No, compared to 3P Sellers, 1P Vendors are far less numerous, yet they still account for a sizeable share of Amazon's sales.
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Do 15,000 US sellers rack up over 100,000 orders annually on Amazon?
And could they actually drive almost half of its total 3P sales?
The answer to both these questions is yes.
In a world where truth often pales in comparison to fiction, this here is an exception.
This group of 15,000 from the Amazon seller list is generating over 100,000 orders just in the US - driving half of the platform’s billion-dollar revenue.
Let’s get down to the specifics.
According to Marketplacepulse.com, one of the leading Marketplace insight blogs, 15,000 US sellers scored a minimum of 100,000+ orders in 2022 alone, out of which 30,000 had 50,000+ orders.
Here’s a quick table for you to see the annual order breakdown per number of sellers:
Number of Amazon Sellers |
Number of Annual Orders |
1,000+ |
240,000+ |
5,000+ |
151,000+ |
10,000+ |
101,000+ |
50,000+ |
30,000+ |
100,000+ |
25,000+ |
Most of these top-performing Amazon sellers have been on the platform for 5+ years only. Despite the major hurdles - growing competition and crazy-high fees - they managed to win.
The Amazon marketplace thrives in its duality – a bustling arena where new sellers pour in daily, while others meticulously craft thriving businesses.
This is where we see the power-law distribution in action.
While millions of sellers populate Amazon's platform, a consistent pattern emerges across all marketplaces. Only a select few hold the reins.
Out of a sizable chunk of 240,000 sellers, only 15,000 surpassed the milestone of 100,000 orders, highlighting a distinct contrast. Collectively they're contributing to almost half of the Amazon seller US sales - surpassing a billion orders in 2022.
This post is a testament to the fact that within the chaotic ecosystem of Amazon, there’s hidden potential for suppliers just like you. And if you want to get the best out of this platform, you need to get access to the top performers.
But you don’t have to spend hours researching them. We’ve done it all for you - crafting an extensive Amazon seller database and categorizing everything into well-thought-out Amazon seller list spreadsheets for easy skimming.
Here's to embracing new opportunities for success on the platform, and to the journey ahead filled with incredible growth.
]]>In the dynamic world of eCommerce, Amazon stands proud as the undisputed king, attracting millions of ambitious sellers seeking their share of the pie of success.
But here's the catch: success on Amazon isn't just about luck; it's about having the right business model that resonates with your target audience.
Over 50% of Amazon’s retail revenue comes from third-party sellers.
In this blog post, we’ll dive exclusively into Jungle Scout's comprehensive survey of over 2,600 Amazon sellers, unveiling the untold stories behind the six most popular business models used by these entrepreneurs.
This information could prove to be a gold mine for B2B service providers looking to diversify their Amazon leads list.
First, let’s take a look into the business models and the percentage of Amazon sellers employing them before we dissect each one for you and explain how they can help you score more lucrative leads.
Amazon private label 3P sellers are retailers that rebrand already-manufactured goods under their very own brand name.
So the goods already exist, but the seller just adds their own branding twist to it.
Here’s a 3-step breakdown of what happens:
Step 1 - The seller finds a niche product opportunity.
Step 2 - He then locates a manufacturer who creates + improvises on the existing product with (hopefully) marketable improvements.
Step 3 - The seller creates their own brand and promotes + sells the product on Amazon.
It offers sellers more control over their branding, pricing, packaging, supply chain, and marketing. It also means that private label sellers have more needs for contractors to help them with those tasks.
Considering 56% of the Amazon sellers list doing private labeling generate $5000+ in monthly sales, and 35% of them start achieving profits within the first six months of selling on Amazon - tapping into this segment could mean a steady stream of conversions for your B2B business.
If you want to make the most of the current hot trends, now's the time to explore the amazon seller database, peek into lucrative markets and forge valuable partnerships with retailers and entrepreneurs seeking to launch their own brands.
Remember, the key to thriving in private labeling on Amazon is all about offering customization, top-notch quality, and innovative designs that'll keep customers coming back for more.
If you’re an SEO service provider or own a marketing agency, now’s the right time to make the jump. 65% of the list of all Amazon sellers doing private labeling are already screaming for keyword help.
And if you primarily manufacture household goods and kitchen items, it’s a great time to reach out to Amazon private label 3P sellers to expand your business.
Here are a few examples of Amazon Private Label Sellers thriving on Amazon.com, extracted from our Amazon 3P Seller Database
Private Label Amazon Sellers |
Best Selling Category |
Annual Revenue |
Pet Supplies |
$10M+ |
|
Health & Household |
$10M+ |
|
Home & Kitchenware |
$5,000,001 - $10M |
|
Office Supplies |
$1,000,001 - $5M |
|
Toys & Games |
$500,001-$1M |
Amazon also has a whole lot of ‘wholesalers’.
Sellers that purchase multiple goods in bulk for low/discounted rates and sell them individually on marketplaces are called wholesalers. According to the stats, 47% of the Amazon seller list of wholesalers spend close to $2500 to get started.
First, they set out to find the right supplier. Once they’ve sourced and purchased the goods, they start selling them for a profit.
45% of these sellers are product-hunting.
Here comes another exclusive list of Amazon sellers incorporating wholesaling from our very own Amazon seller database:
Amazon Wholesalers |
Best Selling Categories |
Annual Revenue |
Patio, Lawn, & Garden |
$10M+ |
|
Sports & outdoors |
$10M+ |
|
Beauty & Personal care |
$10M+ |
|
Health & Household |
$1,000,001 - $5M |
|
Home & Kitchenware |
$1,000,001 - $5M |
With so much selling going on, many B2B businesses find it difficult to segment their target markets. Here’s how you can differentiate between the two:
This biz model takes you back to the brick-and-mortar ways. Sellers source low-priced products or discounted goods from physical stores and sell them on Amazon for a profit.
Imagine you went to the Nike factory outlet and found a pair of sneakers selling for $30. You bought a bunch of them and sold them on Amazon for $75. That’s a $25 profit per piece - not bad we’d say.
Though the average profit margins tend to be less than 20% - it really depends on the goods being sold. 62% of the Amazon sellers doing retail arbitrage generate around $5000 and 25% earn close to $500.
There’s still potential for growth as more and more gen-zers are jumping onto the bandwagon and achieving massive success.
As a B2B service provider, these are some key opportunities for you to seize to generate more leads. You can reach out to the sellers by manually searching their contact information. Or you could opt for the easier way out and gain instant access to their emails, numbers, and other financial metrics through our B2B contact database.
You may have already heard of dropshipping before.
The Amazon seller here doesn't hold inventory for the goods. Instead, they pass the orders to the supplier/manufacturer directly who handles the shipping as well.
Recent stats reveal that 39% of dropshippers are generating close to $5,000 and 48% are witnessing profit margins between 11 to 25%.
Calling out all keyboard avengers and marketing wizards - now’s the time to embrace the challenge and showcase your talent.
Take the ‘retail’ biz model but source the products from an online store or website instead of a physical outlet - that’s online arbitrage for you.
For instance, while window shopping at Kohls.com, you come across a branded mascara at a great deal: $6. You went ahead, bought a few pieces, and flipped them on Amazon for $23. You make a straightforward profit of $17 - cool, isn’t it?
55% of the sellers make around $5,000 per month on Amazon doing online arbitrage while 16% earn between $1,000 and $5,000. Profit margins are usually more than 16%.
If you manufacture goods in the homeware, kitchenware, or gaming niche, this platform could just be the start of your very own success story.
One of the least expensive business models - Amazon's handmade sellers create their own products, such as jewelry, accessories, and home decor, to sell on the marketplace.
50% of the Amazon sellers list making handmade goods earn less than $5000, and 30% earn around $3000 selling on the marketplace. The profit margins, on the other hand, are way better with 52% sellers making an average of 11 to 25% profit.
Businesses selling gemstones, beads, and metals can cater to the thriving market for handmade jewelry on Amazon.
Additionally, there's a growing demand for DIY household goods like pottery decor - making Quarts, Phosphate, and Bikaner clays highly valuable for crafting unique and trendy items.
Another emerging trend is the popularity of holographic glittery paint for sellers to create captivating wall art that appeals to modern aesthetics. You could sell raw art supplies and artsy palettes with custom glitter combos.
Now that you know what sells, the best way forward would be to get in touch with the right market segments and pitch your offerings.
Our targeted Amazon seller databases can connect you with potential sellers who are actively seeking suppliers like you. Don't miss this chance to grow your business and unlock new opportunities in the Amazon ecosystem. Get in touch with SellerDirectories today for your very own exclusive Amazon leads list tailored just for your business.
Picture a fierce battling arena swarming with millions of sellers, each fighting to catch the spotlight. Like a never-ending reality show where thriving means standing out amongst a massive sea of rivals backed with punchy taglines and compelling product photos.
That’s Amazon in a nutshell for you. Especially now that its customer base has reached 300+ million. And the number of 3p sellers currently battling for success? 9.7 Million.
See the problem?
That’s exactly why most Amazon sellers are shifting to other platforms to broaden their eCommerce horizons. A multichannel selling strategy is all the rage right now, and small business owners on Amazon are ‘game-on’.
Makes sense why they say putting all your eggs in one basket can never be a good idea.
This is why you should explore other platforms to expand your B2B clientele instead of just relying on Amazon.
In 2022, a whopping 61% of all Amazon sellers sold their goods on at least one alternative eCommerce platform (up from 58% in 2021). The number is only expected to rise.
The latest and hottest report by Jungle Scout reveals that other major eCommerce platforms like Shopify, Walmart, and Etsy, are gaining momentum, with eBay taking the lead.
The report predicts that 52% of Amazon sellers are all set to embark beyond the realms of Amazon this year and will explore other eCommerce platforms (up from 30% last year). 50% of the Amazon vendors will explore new global markets (up from 25% last year).
Before we move on to the whos and whats, let’s first figure out why they’re making the shift.
Breaking free from the Amazon ecosystem allows small businesses to stop focusing on the competition and more on unleashing their creative prowess. The opportunity of designing enticing + personalized storefronts and crafting immersive experiences for the shoppers allows them to shine a bit brighter. This means more loyal fans and quality leads for you.
The land where fees rain down like confetti. The non-stop fee parade including referrals, storage, and fulfillment charges can quickly mount up and literally break the bank of the average Amazon seller US. Naturally, they want to lower their costs, hence the search.
Alternative eCommerce platforms like the Facebook Marketplace give sellers access to specialized markets tailored just for their offerings. This means marketing to a laser-focused target audience that doesn’t need a lot of persuading and has higher chances of conversion. Quality leads over quantity, any day.
Sellers are looking for more power over prices, branding, and promotions so they can craft unique buyer experiences and cater to the changing market dynamics. This allows them (and you) to sell better.
It’s 2023 - having just one income source will not suffice. Sellers want to diversify and multiply their income streams, which is a good move given the current economic conditions globally.
Okay, so here’s the real deal.
According to the latest revelations from Jungle Scout, here are the platforms where you’ll probably find most of the SMBs from Amazon and your potential target audience lurking:
*Note: the percentage refers to the number of total Amazon 3P sellers using the respective platform.
Let’s take a deep dive into the top 7.
With 133 million users worldwide and major brands like Rolex and Microsoft on board, eBay is definitely taking the eCommerce game to the next level.
Though eBay tops the list, its growth has gone down by 14% compared to the previous year. But this does not stop the sellers from going all out. Currently, the platform has over 1.6 billion live listings.
And if you work with Amazon sellers dealing in the electronics and accessories niches, you’re in luck! These are two of the most popular categories on eBay making up for 16.4% of all the merchandise sold. Clothing and accessories come next at 13.8%.
With 2 million daily active users in 175 countries, Shopify has garnered over $700 billion in sales over the last 17 years. Possessing 10% of the total eCommerce market share, it shows a steady 6% YoY growth.
If you thought that the above numbers were impressive, here comes the best bit - Did you know that the average order volume on Shopify is $85? That is way more than the average order volume on Amazon.
In fact, 16% of Amazon sellers are selling direct-to-consumers through Shopify.
Some inside scoop: we have used our resources to reveal the top Amazon sellers also selling on Shopify, ranked by their current Amazon sales. (you can thank us later):
Walmart falls third on the list, with a 6.3% market share in the US alone. And the international sales generated were close to $101 billion at the end of the fiscal year in January 2023. The eCommerce platform truly shined when the pandemic hit - when its operations rose to 74%.
The stats show a YoY growth of 28% - which is a huge feat. Garnering 407.8 million visits alone in 2023, it’s safe to say that Walmart’s going to hit bigger in the coming years.
Top-selling items include:
Gone are the days when Etsy was used to sell just vintage or handmade items. The platform is thriving in multiple (around 43) profitable niches, with an average traffic rate of 377.4 million monthly visitors and an 11% YoY growth.
Most of its traffic comes from the US (58.79%) and the UK (9.54%). In a nutshell, Etsy has a total number of 4.36 million sellers and 81.9 million buyers.
If your business has anything to do with event supplies, Etsy would be a great place to find your potential buyer.
Here’s a list of the best-selling goods:
The booming eCommerce platform has 2.91 billion monthly users - about 35% of the total world’s population.
On an average month, close to 1.185 billion online buyers hit ‘purchase’ on the marketplace. This explains the 6% YoY growth. The ads alone reach a whopping 562 million people.
Fashion apparel has been known to do particularly well on the platform (textile businesses, gear up).
However, the marketplace also has a wider variety of products selling out fast.
Here’s a list of the best-selling categories:
The Chinese e-commerce platform has seen the highest year-over-year growth rate, rising to 158%. Generating over 84.9 billion US dollars in the last fiscal year (March 2023) alone, the platform’s sellers are making bank as we speak.
You’d be surprised to know that in 2020, Alibaba dominated a quarter of the global eCommerce platform - almost double the size of the Amazon market share.
Here’s the hot-selling list of goods:
A millennial and Gen Z favorite - Instagram ranks as the 8th most visited website globally and 4th most used social media platform, with 4.25 billion visits each month.
35% of its users will most definitely make a purchase in 2023 and its ad revenue is predicted to rise by $50.58 billion. The interesting bit is that while Facebook’s ad revenue is falling, Instagram’s ad revenue continues to peak as we speak - giving it a greater share of the entire Meta ad pie.
So, even if its YoY growth rate has fallen by 14%, the platform is still helping sellers thrive.
By the year 2025, Instagram is predicted to reach close to 1.44 billion people. See the potential?
Hot-selling niches include:
Sometimes just stepping out of your comfort zone is the only thing you need to achieve your breakthrough.
If you are an Amazon or eCommerce service provider, SellerDirectories can help you source high-converting B2B Amazon Seller Lists that have diversified into selling on all major eCommerce platforms like Shopify and Walmart. Contact us for more info!
]]>An ideal customer profile (ICP) is your compass to finding the right B2B customers. Your services are great but not meant for all eCommerce brand owners or Amazon sellers. So, seeking out the eCommerce brands that need your services is your first step in implementing an effective marketing and sales process. This article will help you do that as we discuss identifying the ideal customer profile of eCommerce sellers for your business. We will also tell you how to use the customer profile generated to find sales prospects.
An ideal customer profile is a speculative description of an eCommerce store for which your solutions or services are best suited. It is important to note that, unlike the buyer persona, the ideal customer profile does not target an individual but a company or business. However, in some cases, the ideal customer profile may consider an individual in the eCommerce store who is a stakeholder and whose influence may strongly affect essential decisions concerning the store.
An ideal customer profile helps you discover the eCommerce stores that will get the most value from your solutions or services. Since you offer so much value to these stores, i.e., “They Need You!” they are more likely to move through the sales cycle fastest, have a higher retention rate, and advocate for your business the most.
To define the ideal customer profile for your business, you need to use “firmographics.”
Firmographics are characteristics that describe the eCommerce store that needs your services. This data is similar to demographic data in that it categorizes and targets potential customers.
Typical firmographics to create your ideal eCommerce seller customer profile include:
You should consider the average store size of prospective eCommerce stores to get an idea of the revenue potential, product fit, and how to allocate your resources. To define the store size, we can look at different metrics.
You need to ask critical questions like: "Is the brand using a specific eCommerce store provider like Shopify, WooCommerce, or Magento? Do they use additional technology store within the store?
In that regard, you can be pretty granular in terms of what plugin they use to operate their store since most of the tech solutions will leave some trackable traces on the store code. Technology lookup allows you to find a store using a specific technology solution.
The average store revenue gives you insight into the financial performances of the eCommerce brand.
Characteristics like the type of products the store sells and what categories they cover can help you understand if they fit your ideal customer profile. Common categories include home and kitchen, apparel, etc.
You need to know the country, state, or city of the eCommerce store.
Is the store a UK company in the US? Or is the store selling in their domestic market? For instance, these filters will be particularly useful for a logistics company.
Is the store selling its own product (private label sellers) or reselling someone else product (wholesaler)?
Creating an ideal customer profile will help you develop an effective marketing and sales strategy that ultimately generates more profit. As a B2B company serving eCommerce stores, you need a clear understanding of the stores your products are suited for if you want to make a good profit.
It is important to note that the primary goal of creating an ideal customer profile is not to make a profit alone but to understand your customers better and to put the knowledge acquired from studying your customers into use in every aspect of your business, including product improvement, marketing, sales and more.
To put it more succinctly, an ideal customer profile will help you understand everything about your customer, enabling you to make higher profits.
Many B2B marketing and sales teams are still confused about the difference between an ideal customer profile and a buyer persona. Many aren’t sure if ICPs should replace buyer personas.
Let’s help you understand the difference.
An ideal customer profile focuses on the eCommerce store you are targeting and not on individuals within the company who will use the products. The idea is that the company is seen as an entity removed from the individual preferences of the staff.
To understand an eCommerce store, you must focus on its business model, product category, seller reviews, location, customer base, revenue, budget, etc.
On the other hand, a buyer persona focuses on the individuals within the eCommerce store who need to make specific purchasing decisions. For example, the head of the sales or marketing department. While it is true that the ideal customer profile firmographics of the eCommerce store should influence your buyer persona, the buyer persona should use demographics such as positions, job titles, seniority, and functions.
Other examples of major decision makers in an eCommerce store who you should consider while developing your ideal customer profile include the following:
CEO/Owner/founder: This person has the highest decision-making power.
Marketing Executive: This person oversees the store’s branding and marketing.
Logistic/Procurement manager (or often COO): This person oversees the processes involved in managing the store’s inventory and ensuring that products are delivered promptly and efficiently to customers.
CFO/finance department: This person makes all finance-related decisions
eCommerce/marketplace manager: This person manages the store’s operation, strategy, and performance. They oversee the day-to-day activities of the store.
For smaller stores and sellers, sometimes the solopreneur behind the company is the only one able to decide for everyone. For each business solution you sell, you must consider the company's needs and the pain points of the individual who’ll be using this tool.
Many eCommerce sellers are on different platforms like Amazon, e-Bay, Shopify, etc. You could reach out to these sellers by manually searching for their contact information on these different platforms or using our eCommerce seller B2B contact databases. It has all the information you need about these sellers.
But that doesn’t solve all your problems.
It could be a while if you wanted to contact all these stores about your solution because no matter how good your marketing or sales strategy is, some sellers simply do not need what you’re offering!
So, how do you fish out the ones dying to have a solution like yours? In other words, how do you identify the ideal customer profile?
The first thing you need to do is:
The eCommerce sellers or stores who need your services fall into a category, and your first step at identifying this ideal customer profile is grouping the eCommerce sellers into different segments.
To segment eCommerce sellers and create an ideal customer profile, you need to consider the following.
Understanding the business model of an eCommerce seller or store would help you identify which ones would benefit the most from your services. These are the ones you should target to increase your revenue.
You should consider different business model categories such as the following:
Marketplace or Direct-to-consumer: Certain eCommerce sellers sell through marketplaces like Amazon and Etsy, while others sell through their websites.
Subscription-based or one-time purchases: Some eCommerce sellers sell products that require buyers to pay on a recurring basis, while others sell products that require one-time purchases.
Private Label or Resellers: An eCommerce seller might sell products under their private label while another might resell products from other brands.
Drop-shipping or Inventory-based Sellers: Some sellers operate a business model that requires them to hold an inventory while others do not.
E-commerce sellers whose products align with your services better fit your service. You can segment eCommerce sellers based on their product category using the following criteria:
Industry: You can segment eCommerce sellers into categories like fashion, electronics, home improvement, etc., based on what they sell.
Target Audience: Some sellers may sell mainly to men, women, children, pet owners, etc.
Price Range: You could group sellers into groups like luxury, mid-range, or budget, depending on how much they charge for their products.
That’s right! What an eCommerce store’s buyers say about the seller can be a helpful tool in helping you know if they’re a right fit for your business. The seller reviews give you the following insights about eCommerce sellers.
Order Volume: Having many reviews helps you know if the eCommerce seller can fulfill plenty of orders efficiently and in a timely manner.
Customer Satisfaction: You’ll know if there’s a need you can fulfill for an eCommerce seller in terms of customer satisfaction by getting an insight into how much positive feedback they’re getting from their customers.
Communication: You can also predict if a seller responds quickly to inquiries from the reviews of customers in terms of communication from the seller reviews. This will let you know what stores would be quick and easy to work with.
Depending on your specific business goals and requirements, the location of an e-commerce store can help you decide if an eCommerce store is an ideal customer profile. The location helps you understand the following about the eCommerce sellers:
Regulations and legal requirements: You might be offering services with certain legal limitations in the location of the eCommerce seller. In this case, making adequate provisions or ignoring such sellers would be advisable.
Market Demand: The location of an eCommerce seller can also impact their demand for your product.
Identifying your Ideal customer profile becomes a piece of cake once you can segment eCommerce sellers like this. It gets even better because our B2B contact database has over 30 data points that help you categorize eCommerce sellers into smaller segments.
Now you make it the center of your marketing and sales strategies.
Your ideal customer profile is to help you better understand who needs your product the most. So, if you have followed all the steps in identifying your ideal customer profile, the next step is to use the knowledge acquired in marketing and sales strategies.
Making sure that your marketing efforts are directed toward a target audience of ideal customers is essential for the success of your business. With an ideal customer profile, you can create content and campaigns tailored to those customers. For instance, you can create B2B cold email highlighting how your solution can solve the specific pain point of the e-commerce seller because now you know their biggest headaches.
Content marketing is one way to engage with store owners at each stage of the buyer’s journey. By creating content tailored to your ideal customer profile, you can provide information about the relevant product or service to the customer. This lets them know you understand their needs and pain points and can meet them.
Check this out: We know that different businesses need an ICP. However, we've been able to identify that our Ideal Customer profiles are businesses like yours who're want to reach out to eCommerce sellers, and sell your solutions to them. Now, can you see how we've tailored this article specifically for you, and not all other businesses? That's exactly what you need to do as well!
You can ensure that your resources are spent successfully by building an ideal customer profile and using it to inform your marketing activities. This will help you enhance revenue and consumer loyalty in the long run.
Once you've defined your ideal customer profile, it's time to put that knowledge to work expanding and optimizing your sales pipeline. You can ensure that every connection with your consumers is as helpful and productive as possible if you clearly grasp who they are and what they require.
One method is to create tailored pitches for your prospects. You may demonstrate that you understand them and have a solution to their difficulties by personalizing your pitch to their wants and concerns.
For instance, customer data from our B2B contact database can also be used in the sales process to develop relationships with e-commerce sellers before, during, and after the sale. You can, for example, utilize previous purchase data to propose other products or services that may interest them. Alternatively, you can use demographic data to deliver data-driven insights into improving your product or service.
Finally, customer profiles can be used to evaluate leads and focus your energy on e-commerce sellers most likely to convert. By using this knowledge and automation solutions to expedite the process, you can ensure that your sales force focuses on the leads who are most likely to make a purchase.
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In fact, contrary to the overcomplicated case studies of “experts,” B2B lead generation becomes pretty easy when you understand your target audience and the simple basics of the concept. That’s why we’re introducing B2B lead generation and everything you need to know about it in this article.
B2B lead generation refers to all activities you need to engage in to identify, attract, and convert potential eCommerce brand owners and Amazon seller customers who’re interested in your products or services to customers.
The activities involved in this process for a business like yours looking to sell to Amazon sellers and eCommerce brand owners include the following:
B2B leads are the potential buyers (in this case, the e-commerce brand owners or Amazon sellers) who have some features that may suggest that they fit the description of your target customer or have shown some level of interest in buying your product or service. They are the focus of the B2B lead generation process.
They can be grouped into the following categories:
A marketing-qualified lead meets your criteria of an ideal customer and has expressed some interest in purchasing your product or service by engaging with any of your marketing materials. The chances of an MQL becoming a paying customer are very high, so they are passed on to the sales team for more focus, nurturing, qualification, and follow-up.
For instance, a marketing-qualified lead in your B2B lead generation process targeted at e-commerce brand owners and Amazon sellers would have the following characteristics:
Sales-qualified leads are Marketing qualified leads that have been vetted by the sales team and have been deemed to have a higher likelihood of becoming a paying customer based on specific criteria.
A lead needs to meet some of the following to be considered a SQL:
B2B lead generation is an integral part of your business’s sales process and ultimately crucial to its growth and survival because it determines your revenue. Its effects can be more accurately expressed in terms of the following factors:
Your B2B lead generation begins with identifying potential Amazon sellers interested in your solution/product. This step helps you discover your Total Addressable Market (TAM) to concentrate your marketing efforts on the Amazon sellers who will most likely buy your solutions.
B2B lead generation practices provide accurate and insightful data on Amazon sellers to help you optimize your customer acquisition strategies while setting realistic sales and profit projections.
You can track conversion rates and customer lifetime value metrics to identify which Amazon sellers are high-quality leads. Based on this information, you can then set data-driven sales targets and profit projections.
One of the best ways to do this is by establishing trust, rapport, and credibility with Amazon sellers; you need data about these sellers to come across as genuine and convincing.
For instance, the data points on our Amazon sellers list give you some background knowledge of the Amazon seller (lead) and their business. You can then use that information to personalize your communication with them, provide them with relevant content that informs them about your service, and get feedback from them.
That’s how you convert first-time buyers to returning customers through B2B lead generation!
B2B lead generation gives you access to a pool of Amazon sellers interested in your solutions. With these people, your marketing campaigns are more likely to be successful because you can launch targeted marketing using important information like their demographic, company size, job title, etc.
All the importance discussed above ultimately leads to you generating more revenue.
B2B lead generation gives you access to a pool of Amazon sellers who will likely buy your products because they want or need them. And on top of that, it gives you access to specific details about them that make it easy for you to approach them in a manner that’ll pique their interest.
It means you’ll be making more sales and, ultimately, more revenue.
Business-to-business lead generation is the responsibility of the sales and marketing team. Before the COVID-19 pandemic, the sales team was solely responsible for lead generation. However, the pandemic redefined sales and brought about new lead-generation opportunities that require the marketing team's expertise.
Two teams are frequently formed inside a sales team that generates B2B leads. These teams complete distinct, predetermined activities. Business Development Managers (BDMs) and Sales Development Representatives (SDRs) are the two teams.
BDMs are in charge of performing demos, closing business transactions, and producing income for the company. On the other hand, SDRs are responsible for finding and scoring leads, engaging with them, and scheduling meetings.
Two types of marketers typically concentrate on generating B2B leads. Although their areas of expertise may overlap, their marketing strategies are significantly different. These two groups are Growth Hackers and Demand Generation Marketers.
Marketers specializing in demand generation are concerned with the entire B2B lead generation revenue cycle. Their goal is to develop leads, helping them move from being merely aware of your brand to becoming a customer and then advocating.
Growth hackers are interested in generating rapid revenue growth using the least resources. They frequently engage in less scalable activities, on average.
The ultimate goal of B2B (Business-to-business) lead generation is to identify and cultivate the best customers for your business’ products or services.
You can do this through the following steps:
Target identification refers to the process of defining the types of businesses or individuals who’re likely to be interested in your services. You need to know their business inside-out.
For instance, a service provider looking to sell their products or services to Amazon sellers must identify which seller is likely to be interested in their product. Such a provider would have to check out the seller’s company size, industry, location, purchasing authority, etc.
So, suppose you sell software solutions that help Amazon sellers in the US in the health and wellness niche optimize product listings, monitor competitor activity, and track sales performances. In that case, you need to be contacting some of the sellers on our US B2B contact database.
You already have a list of possible prospects with our Amazon sellers list. Now, you need to ascertain which options will most likely buy your products. This step requires assessing factors like their industry, budget, authority, etc.
The 30-plus data points on each seller on our directory list make this very easy for you, as you get the information you need about them without conducting rigorous background research.
Now that you’ve filtered out the prospects with the highest probability of becoming customers, you need to start providing them with valuable information about your product. You could do that by contacting them on various channels like E-mail, phone calls, or social media, conducting demos or webinars, etc.
And your ultimate goal is to establish a relationship with potential customers and nudge them toward purchasing. If you qualify these leads properly, odds are, they’re already searching for a product like yours; you just need to make them feel convinced enough that they found the right one. You need to show their undisputable need for your product.
Customers are more innovative these days, so they research before entering the market for a product. The result is that only 10% of qualified leads make instant purchases after engaging them, with upwards of 90% hesitating to make a purchase.
To nudge them toward making a purchase, you need to purposefully engage and walk them through the buyer’s journey until they are ready to purchase.
This is the final stage in the B2B lead generation process. It involves working with your sales team to convert a thoroughly vetted lead who has expressed interest in making a purchase and is convinced to do so to a customer.
The strategies employed during the B2B lead generation process can be broadly classified into two main categories depending on whether the activity is sales or marketing related. These are:
Inbound strategies geared toward attracting potential Amazon sellers involve creating valuable content and experiences to attract these leads to your website or other online properties.
These strategies often coincide with marketing activities. Some of them include the following:
Content marketing involves creating and sharing informative and educative content about your product with your target sellers. This content includes blogs, e-books, white papers, webinars, etc.
Account-based marketing is a marketing approach that requires you to identify and target the key decision-makers of an Amazon seller with personalized messaging and high-value content tailored to their specific needs.
On the other hand, outbound strategies describe lead-generation tactics that involve proactively reaching out to potential customers (Amazon sellers) to generate interest and leads.
These strategies often coincide with sales activities. Some of them include the following:
This tactic involves reaching out to the Amazon seller that fits your description of an ideal customer via phone call and giving them enticing details about your business or product for the purpose of booking a follow-up call or meeting with a primary decision-maker.
You can find the phone numbers of these sellers on any of our Amazon seller directory lists.
E-mail marketing is a technique that involves sending targeted e-mails to potential customers to nurture them through the sales funnel. For instance, you’ll have to send personalized newsletters and promotional emails to the emails of Amazon sellers provided on our Amazon 3P Sellers list to engage with your business and ultimately convert to customers.
These two strategies work closely to complement each other just like demand generation vs lead generation.
Any technology that helps you create awareness, manage interactions with leads, or complete any other sales or marketing objective is always beneficial.
Creating website content and managing social media accounts can only be possible with the tools for audience and keyword research, scheduling, and designing. You also need Customer Relationship Management systems and a Customer Data Platform to organize customer interaction with your team and collect data on customer behavior with your brand.
Every B2B lead generation company will need various tools for the different stages. The whole set of tools a company utilizes in B2B lead generation is the technological or tech stack.
Every business needs a consistent flow of quality leads who will eventually become paying customers. Through B2B lead generation, a company's sales, in collaboration with their marketing team, can discover prospects and nurture their interest until they become lifelong paying customers. B2B also helps companies understand their customers, how they interact with their brands, and how they can better serve them.
Following B2B best practices is vital if you plan to be effective. Above all, B2B lead generation can be advantageous once you realize it isn’t a quick fix, and so it must be approached strategically and with the long-term in mind. We encourage you to try what you have read in this article and give us feedback on the results.
]]>A comprehensive list of Amazon Sellers is the first thing you need for an effective prospect outreach program targeted at selling your solutions to Amazon sellers. You then need to manage them effectively for optimal results once you have that list.
The fact that the CRM market is projected to expand at a compound annual growth rate (CAGR) of13.9% from 2023 to 2030 shows that with you’re sure to reach your target prospects with the right Amazon Sellers list.
Now, you already know that a good CRM provides a centralized and organized way to track and manage contacts, automate repetitive tasks, and analyze the results of email campaigns. The reality is numerous service providers are telling you they’ll do the same things in probably different fancy words or formats.
One more thing.
Getting a list of Amazon sellers in an Excel sheet is one thing. Having that list in a format that can be processed into CRM software — if you want to manage your Amazon sellers properly — is another.
That’s why we’ll discuss our top 5 recommendations in this blog post.
But first:
You should manage your Amazon sellers list with CRM software for the following reasons:
You need to connect and communicate effectively with Amazon sellers for effective outreach programs. By building a solid relationship with them, you’re establishing trust and rapport, which not only helps you understand their needs and goals but also helps you come across as one who does.
Doing this represents one of the founding principles of Amazon. Jeff Bezos states, "The most important single thing is to focus obsessively on the customer."
An efficient email outreach effort will help you save time and resources, reach more Amazon sellers, and ultimately achieve better results. The right CRM software will make this a reality, providing you with the tools to manage your Amazon sellers list, personalize your outreach efforts, and track your campaign success.
Imagine being able to analyze and observe trends and patterns in your Amazon seller list while also automating your repetitive tasks, all in a single location that multiple layers of security measures can protect. CRM software can make this possible by providing you with an avenue for teams to work together, thus improving the overall effectiveness of your prospect outreach program.
Targeting a specific group of sellers, tailoring your message to fit them, and tracking the results of your efforts by segments can increase the success rate of your prospect outreach program.
But that list is long, and prospect outreach is one of many things you have on your plate. So, how do you go around it?
Yeah! You guessed it!
An exceptional CRM provider, particularly adept at managing Amazon seller information, would do the trick.
A survey by HubSpot shows that 13% of marketers believe improving the sales marketing alignment is one of the top problems they’ll encounter in 2023. The same probably applies to you if you have multiple team members working on your prospect outreach campaign because you want to reach a more significant amount of Amazon sellers.
In that case, it is crucial that everyone is on the same page and have their sights set on the same goals. You also want to be able to share ideas, provide support, and tackle problems as they arrive.
A good CRM software facilitates all these.
Here are our top 5 CRM software recommendations to guarantee you the benefits outlined above and more.
Salesforce is a cloud-based CRM software that gives you access to your Amazon seller directory via the web without having to worry about the technical aspects of management. Consequently, you can easily set up your prospect outreach program for a minimal monthly cost.
Firstly, when you get your Amazon seller directory from a provider like Seller Directories, you can feed this data directly into your organization through Salesforce’s integration functionality and go on from there.
The software facilitates cross-team collaboration to help you reach your organizational bottom line faster. Your marketing team can launch and track marketing campaigns targeted at your Amazon seller database. The same applies to the sales and customer support teams.
As the manager, however, you can leverage Salesforce’s visual dashboard and broad reporting features to get a bird’s eye view of the entire outreach. At the same time, you can integrate with any other organizational system without a fuss.
And, Yes, It is too good; but it is also true.
That’s why the software is the leader in the CRM marketplace, accounting for 16.8% of the entire market.
However, despite its numerous extraordinary features, Salesforce CRM might be a bit overkill if you’re running a small business. It can also be challenging to set up and is not the cheapest in the CRM market. On top of that, you have to pay the subscription upfront for a year. Nonetheless, it is easily scalable, so you wouldn’t have significant issues as you expand.
Do you have a mid-sized team and limited resources for your outreach to Amazon seller prospects?
HubSpot CRM might be the software for you if you answered yes.
Here’s why:
The software provider has a free plan with enough functionalities to help you manage Amazon seller contacts, identify quality leads, and automate your prospect outreach campaign efforts. You also get an intuitive and customizable dashboard that gives you a real-time view of the whole process.
As your team and budget increase, you can access more functionalities by opting for paid plans. HubSpot CRM has three paid tiers: Starter, Professional, and Enterprise. The free plan gives you access to register one team with unlimited users and the ability to manage up to a million contacts alongside numerous side features like limited calls, communication templates, and snippets, amongst others. The other paid tiers give you an increased amount of these features.
Selling your solutions to Amazon sellers can get easy with Monday sales CRM software.
As you already know, the sales process encompasses other smaller tasks like constant communication, data management, meeting scheduling, follow-up, invoicing, and payment processing, amongst others. Monday CRM software knows, too, and has numerous functionalities that make it all a walk in the park for you from the moment you import your list of Amazon sellers.
Everything is automated. It utilizes simple “if-then” statements requiring no coding experience. So, the integrations and automation features allow you to program tasks to be done after completing another task.
Nothing can slip by you.
And it's not just on the Monday platform; You can integrate with other platforms like Slack, mail, or any other in-house platforms. It also has a template center that covers all the stages of your prospect outreach program to your desired Amazon sellers.
Like most sales and CRM platforms, Monday CRM has different plans with different prices depending on your team size and the functionalities you aim to enjoy. Starting from the free plan, which allows two users, to the enterprise plan, which comes with features tailored to your specific organizational needs, you’re sure to find something that’ll make your prospect outreach program successful on Monday.com.
Looking for an accessible means to track leads and manage Amazon seller contacts? Meet Zoho CRM – an entry-level CRM platform.
Yes, their paid plans grant you access to more sophisticated functionalities. Nonetheless, all the plans allow you to create a contact list of Amazon sellers, generate new leads, customize the platform to suit your organization, and automate your workflow.
That’s not all.
You’ll be greeted with a clean and super-intuitive interface that makes your prospect outreach a smooth experience. On top of that, you can follow your outreach program on your mobile device using the mobile app, which also allows you to reach out to these Amazon sellers via phone.
Furthermore, everything is automated. When you get new Amazon sellers' contacts— and you will because thousands of sellers are joining the Amazon Marketplace every day —you can immediately add them to the existing database.
And, No! Doing this won’t disrupt the entire process due to its lead-scoring functionality that automatically tags these contacts and send them to the appropriate teams. Although the free plan has limited functionalities, the paid plans have competitive prices, and you can upgrade according to your budget and needs.
Pipedrive will help you reach out to the Amazon sellers you aim to sell your solutions. It’ll also assist with the entire marketing and sales process until those sellers become long-standing customers. The software is smart enough to visualize the sales process from start to finish. As a result, the probability of second-guessing during the sales process is very slim.
The best part is that the plans come at a relatively low price compared to most options in the market. Pipedrive CRM streamlines sales processes and saves time on prospect outreach tasks like B2B data enrichment. It is a fully functional CRM software whose functionalities can be extended with third-party apps.
Individuals looking to manage their Amazon sellers list with CRM software often ask the following questions.
You can track the performance of your outreach program CRM software in the following steps:
CRM software can help you reach out to Amazon sellers in numerous ways. Some of them include the following:
The right CRM software can categorize Amazon sellers into segments by collecting and organizing data around their interactions and transactions.
So, are you tilting towards a choice yet? Because you should, as any of the choices above can give you a head start toward achieving your Amazon prospect outreach goals so long you’re working with an authentic list of Amazon sellers.
That’s right.
Your efforts might be futile irrespective of your choice of CRM if you’re reaching out to Amazon sellers that don't meet your client criteria or an outdated or wrong contact.
That’s why you should tap into this verified list of human-verified Amazon US sellers directory, never to be worried about being short of leads again. Process it into any CRM software discussed above, and your prospect outreach program is off to a flying start!
]]>Cold outreach can be a powerful tool for e-commerce agencies looking to attract new clients. By reaching out to potential customers in a personalized and targeted way, you can build relationships and generate new business. In this guide, we'll cover strategies for successful cold outreach, including how to personalize your approach, identify targeted strategies, follow copywriting best practices, nurture ongoing relationships, and troubleshoot unsuccessful outreach. Whether you're looking to connect with Amazon sellers or Shopify stores, these tips will help you get the most out of your cold outreach efforts.
Make sure to use a real person's name and contact information, rather than a generic sales email or company LinkedIn profile. Cold outreach is a personal form of communication, and it's important to come across as genuine and authentic when reaching out to Amazon and Shopify sellers.
For best results, try to reach out to a senior person such as a founder or C-suite executive. A good rule of thumb is to match the level of the person you are trying to contact. For example, a CEO is more likely to respond to another CEO than to a sales representative.
Before a potential client responds to your outreach, they may look at your website and your LinkedIn profile or company page. Make sure these are up to date and professional, with relevant content and descriptions that appeal to your target audience, including Amazon and Shopify sellers.
Adding a real profile picture to your Gmail account can help you come across as more authentic and trustworthy when reaching out to Amazon and Shopify sellers. A profile image of yourself can make a good first impression when you're reaching out to someone for the first time.
Pro Tip: Create a separate inbox specifically for outreach efforts. Use an email address that looks similar to the ones your company uses (not an alias). This will help you keep your regular work emails separate from responses from potential clients, including Amazon and Shopify sellers.
Reaching out to senior decision makers during their first six months in a new role can be an effective way to get a high response rate from Amazon and Shopify sellers. These individuals are likely to have a budget and be looking for ways to improve their performance and grow their business.
Imagine you are a new e-commerce director who has just started their job. What problems are you looking to solve? How can your agency help you succeed in your new role, specifically as an Amazon or Shopify seller?
If you specialize in a particular e-commerce platform, consider targeting your outreach efforts accordingly. Each platform has its own strengths and weaknesses, and demonstrating your understanding of your prospects' needs can be a powerful selling point. For example:
Many e-commerce stores rely heavily on paid advertising, so this can be a fruitful area for prospecting. Consider combining different ad platforms to develop a theory about your prospect and create a targeted pitch. For example, if someone is running Facebook Ads but hasn't explored TikTok, you might be able
The subject line of your outreach email is crucial for grabbing the attention of your prospect. Make sure it is clear, concise, and compelling, and avoid using spammy language or all caps.
When writing your outreach message, aim for brevity and clarity. Use bullet points or numbered lists to make it easy for your prospect to scan and understand your message. Avoid using overly long or complex sentences, and focus on highlighting the value that your agency can bring to the prospect's business.
End your message with a clear call to action, such as asking for a phone call or meeting to discuss potential collaboration. Make sure to provide your contact information and specify a convenient time for the call or meeting.
If your initial outreach is not successful, don't give up! Consider nurturing your leads by following up with additional messages or reaching out through other channels such as LinkedIn or social media. By staying in touch and consistently offering value, you can build trust and establish a long-term relationship with your prospects.
Use Automation Tools To streamline your outreach efforts and reach a larger number of prospects, consider using automation tools such as email drip campaigns or lead management software. These tools can help you stay organized, track your progress, and save time by automating repetitive tasks.
Evaluate Your Targeting Strategies If you are not seeing the results you want from your cold outreach, take a step back and evaluate your targeting strategies. Are you reaching out to the right people at the right companies? Are your messages relevant and tailored to their needs? By fine-tuning your targeting and messaging, you can improve your response rates and increase your chances of success.
Don't be afraid to experiment with different approaches and see what works best for your agency. Try different subject lines, email templates, and calls to action to see what resonates with your prospects. Be open to feedback and adjust your approach as needed based on what you learn.
By following these tips and staying persistent, you can effectively use cold outreach to connect with Amazon and Shopify sellers and grow your e-commerce agency. By leveraging the power of SEO keywords such as "amazon seller list" and "shopify stores list," you can increase the visibility of your outreach efforts and attract even more qualified leads.
At SellerDirectories.com, we are dedicated to helping e-commerce agencies like yours succeed by providing accurate and verified contact information for more than 1,000,000 sellers. Our comprehensive directories of Amazon and Shopify sellers allow you to easily connect with the right prospects and grow your business. Plus, our data enrichment and email database services can help you take your outreach efforts to the next level. So why wait? Check all our eCommerce directories today and get started on building your dream e-commerce agency!
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Understanding the differences between Amazon Seller and Vendor is a good place to start for any service provider , as it will allow you to decide which category you would gain the most by doing business with. Once you know the pros and cons in the battle between Amazon Vendor vs. Seller, you might even decide to take advantage of both!
One of the main points of difference between Amazon Seller and Vendor Central is who manages stocks. The former solution demands that sellers handle everything themselves, including customer service. This is ideal for small businesses, and for those who are just starting out and want to go through the Amazon platform to sell their goods straight to the customers. Amazon Sellers can ship their items themselves through the FBM (Fulfilled by Merchant) – also known as Merchant Fulfilled Network (MFN) – scheme or rely on the FBA (Fulfilled by Amazon) solution.
For established brands, Amazon has the Vendor Central solution, where they essentially sell their products in bulk to Amazon. Amazon then covers all the logistics (FBA – Fulfilled by Amazon).
Learning how to recognize an Amazon Vendor vs. Seller is quite simple, as 3P Sellers have their own Seller URL pages and can also have customer storefronts. 1P Vendors, on the other hand, can choose to have a storefront but have no specific page listing their company information. Another easy way to spot a Vendor is that their products always bear the mention “Shipped and Sold by Amazon”.
Another major point of difference between Amazon Sellers and Vendors is the sheer number of 3P Sellers registered on the platform. With hundreds of thousands of third-party sellers on Amazon Seller Central, the potential for B2B clients is much larger than with 1P Vendors, who only account for a few thousand businesses.
With that said, there are also discrepancies in terms of the types of companies that subscribe to either solution. Amazon Seller Central professionals are extremely varied, ranging from solopreneurs to mom-and-pop shops, all the way to established Amazon Private Label Sellers, and established companies and household brands. Among them, you will find all kinds of businesses, from tiny sellers with few to no employees, to 8 figure companies who employ thousands of people.
While the 1P Vendor portion is comparatively much smaller, it is mostly made up of established companies and household brands with 50+ employees and over $5M in revenue.
The most profitable approach depends on the nature and size of your own business and on the category of Amazon-registered professionals you are most likely to appeal to.
In this regard as well, there are differences between Amazon Seller and Vendor. Amazon Sellers are viewed by the customers as independent traders. As such, they tend to take into account product reviews as well as reviews about the sellers themselves when making a purchase. Vendors benefit from the confidence customers place into Amazon, which typically leads to better sales. This aspect is worth considering when selecting lists of companies that you wish to approach with B2B opportunities in mind.
When selecting your Amazon Vendor vs. Seller partners, it’s important to think about the differences between Amazon Seller and Vendor in terms of pros and cons, not in general, but in how these potential partners align with your business in particular.
Amazon 1P Vendors tend to be larger, established companies that handle high volumes of sales (or have them handled by Amazon itself).
Find out more about our Amazon Vendors List
Because 1P Vendors are larger structures, they are often well optimized in terms of logistics and have an existing network of partners who answer their every need. This means that they can be slower to implement changes and less open to new opportunities. In other words, they could be less approachable, unless what you have to offer aligns with well-identified aspects of their processes that you can help them improve in concrete ways.
The most significant difference between Amazon Seller and Vendor is also the main reason why you may prefer to stick with Seller Central when looking to contact companies to present them with new B2B opportunities. Because of the higher volume and array of possibilities, many professionals choose to turn their attention to 3P Sellers and still don’t have to face very fierce competition (depending on their industries, of course). Small start-ups also tend to be on the lookout for new partnerships that could foster growth.
Find out more about our Amazon Sellers List
Because many Amazon 3P Sellers are typically younger, smaller structures, they often have a lesser budget at their disposal. This doesn’t mean that they are not open to proposals on the part of B2B providers, but such partnerships may imply smaller contracts.
While opinions may vary as to which types of businesses you should target, the differences between Amazon Seller and Vendor can clearly be established in terms of strengths and weaknesses. Each category is genuinely better suited to the needs of certain types of providers. Look at the size and scope of your own operations, consider the products and services you offer, and make sure you understand the needs of your targets before you approach them.
]]>Walmart Marketplace is one of the most competitive marketplaces with huge profits, improved brand awareness, and more sales. Your website also sees a surge in traffic when you become a seller on Walmart Marketplace.
At Sellers Directories, we curate factual seller directories for eCommerce agencies, SaaS, service providers, and logistics companies to help you access 15,000 sellers on Walmart.com.
This article highlights the key takeaways from Jungle Scout's State of Walmart Sellers.
After a successful application to sell on the Walmart Marketplace, Walmart invites the incoming sellers to set up Marketplace accounts in three categories. These categories are:
According to Jungle Scout, 29% of Walmart Sellers are first-party sellers, 79% are third parties, and 8% use both 1P and 3P accounts.
Walmart sellers have mastered using omnichannel to boost their online sales, and some of them have a traditional brick-and-mortar stores. Data collected by Jungle Scout indicate that 97% of sellers on Walmart also have listings on other ecommerce sites such as Amazon, Etsy, Alibaba, and eBay.
Here's is a list of alternative platforms for Walmart Marketplace sellers by size:
Other platforms where these sellers list their products include Target, Wayfair, Instacart, and Bigcommerce.
Walmart Marketplace sellers have a diverse marketing strategy. Some of their marketing methods include:
Visit our Walmart Seller Directory page to get more insights on Walmart sellers.
This figure has been consistent in the past five years, making Amazon one of the most popular online marketplaces globally.
Amazon sellers, especially in European countries, also list their items on other marketplaces, including Etsy, eBay, Walmart, and Target. In the U.S, the Amazon marketplace adds about 700 new sellers daily. However, most of these sellers never become active.
As more sellers send their applications daily, Amazon has tried to send as much feedback as possible, currently managing to send feedback to 800 new sellers daily.
It's not easy for Amazon employees who are busy trying to verify identities to flag off scams from the platform.
Fortunately, Amazon has partially automated the process to keep up with the surge of new sellers applying for slots in the marketplace. Automation has led to more frustration and desperation among new sellers trying to enter the market.
At the same time, the high number of sellers looking to list their items on the platform means Amazon has to spend more resources on the vetting process. The more the sellers, the more the products, and consequently, the more challenging the competition to appear in customer searches.
Despite the influx of sellers and the chaos involved in reviewing the applications, Amazon has maintained a constant number of daily new sellers since 2016. Etsy and eBay lead in daily new sellers worldwide, with over 4000 new sellers joining the two marketplaces every day. Walmart marketplace comes in fourth, with as many new sellers per month as Amazon gets daily.
Thanks to a stricter identity verification process, Amazon has maintained its daily seller addition. The company employees have kept the number of new sellers under control with the help of automated features that keep scams away. The sellers have to keep fighting to appear on the first page consumers see when searching for products.
Visit our Amazon Seller Directory page to get more information and contacts on Amazon sellers.
Source: Marketplacepulse.com https://www.marketplacepulse.com/articles/amazon-is-adding-thousands-of-new-sellers-daily
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Our solution has been chosen to help Walmart.com expand their efforts to identify Amazon sellers who will be selling on Walmart's marketplace, as well as providing Walmart's team a CAN-SPAM compliant contact data set to contact Amazon sellers.
This data will be used by the Walmart team to reach out to Amazon Sellers and offer them opportunities to sell on Walmart's growing marketplace.
SellerDirectories.com was selected based on its qualities of data accuracy, excellent customer service, and its easy-to-use product offering, along with its proven track record of partnerships with leading entreprise organizations such as Microsoft, Unilever, and Thrasio.
Since 2019, SellerDirectories.com has helped eCommerce B2B companies unlock marketplace seller opportunities by offering a world-class prospecting data tool for companies looking to contact marketplace and eCommerce sellers.
Seller Directories takes pride in serving with integrity, and human researches and verifies its contact lists to ensure a 98%+ accurate and up-to-date dataset.
The Seller Directories team is proud of this milestone, and will do its best to serve the interests of Walmart customers and Amazon sellers, as well as its other clients.
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Amazon Marketplace | Data |
Seller ID | This refers to Amazon's Unique Seller ID that is allocated to each registered account; each ID is unique. It can also be referred to as Merchant ID. |
Private Label Seller/Wholesaler |
This identifies the the seller business model Private label: This means that the seller is selling their own product. Wholesaler: This means that the seller is selling someone else's product; that is, they purchase from the wholesaler or manufacturer and resell it on Amazon. |
Estimated Annual Revenue in $ ( accurate +/-30%) |
It is a value that shows an estimation of the seller's revenue on Amazon. a) It is done using a third-party tool. b) The accuracy varies from seller to seller, with a precision range of +/-30%. c) The value does not reflect the seller's revenue on other marketplaces or channels of sales For example, if you see $1M, the seller may be making $1M on Amazon.com but earning a different amount on other platforms. |
Annual Revenue Bracket [$] | This shows a bracket of the seller's estimated annual revenue by providing the upper and lower limits of the seller's revenue. |
% of goods shipped in FBA |
This metric is a percentage defining how much of the seller's products are shipped via the FBA Program (fulfilled by Amazon) versus FBM (Fulfilled per merchant). For example, "100" means that 100% of the Seller Shipping is done via FBA. |
Amazon Seller Page | The Amazon Seller Page is a unique URL that points to the merchant's store. It displays the merchant's name, business information, and other details such as reviews and ratings. |
Website | The Amazon seller website domain |
Decision Maker First Name | SellerDirectories.com provides details of the first name of the owner/CEO of each seller (seller refers to the online store) or the solopreneur behind the project. If these details are not found, we provide the first name of an executive from the company. |
Decision Maker Last Name | SellerDirectories.com provides details of the first name of the owner/CEO of each seller (seller refers to the online store) or the solopreneur behind the project. If these details are not found, we provide the first name of an executive from the company. |
Personal Email |
The personal email section displays a direct professional email (name@company.com) that contains a specific person's contact name from the company/seller. If there is more than one valid email address, we'll separate them with a comma (,)/ For example, joe@amazonseller.com |
Generic Email |
A generic email account is one that terminates to a general group of recipients in the company instead of a specific person. It could be created per department, product range, project, or team. For example, sales@amazonseller.com |
Generic Phone Number | A generic phone number is a general phone number that directs calls to a designated desk, which can then be directed to the intended recipient or for handling general office inquiries. It can be the office number or the customer service desk number. |
Decision Maker Linkedin URL | This provides the LinkedIn URL of the provided seller's contacts. If a seller does not have a LinkedIn URL, we don't provide any in this section. |
Seller Name | This refers to the name of the seller as shown on Amazon. |
Seller Storefront Link | This is a link to a dedicated set of pages (storefront) that showcase the seller's products |
Seller Business Name | The legal company name behind the seller account; some merchants also use it as the seller's name. |
Seller Business Full Address | It shows the full address of the legal seller or company behind the Amazon store. |
City | The detail shows the city of the address of the legal seller or company. |
State | The state shows the territory of registration for the address of the legal seller or company. |
Zip | It displays the Zip Code of the legal seller or company's address. |
Seller Business Country | This detail shows the country where the seller or company is legally registered. |
Number of Reviews [30 days] | The number of 30-day seller reviews; that is, the number of reviews from the last 30 days. |
Number of Reviews [90 days] | The number of 90-day seller reviews; that is, the number of reviews from the last 90 days. |
Number of Reviews [12 months] | The number of 12-month seller reviews; that is, the number of reviews from the last 120 days (12 months). |
Number of Reviews [lifetime] | The data shows the number of reviews received by the seller during the store's lifetime (since the store's launch). |
Seller Rating Lifetime | The score shows the seller's rating as shown on their page. The word 'lifetime' means that it is the store's average rating calculated for the whole period from its opening to date. |
Total number of products | It refers to the number of products the seller has listed on Amazon. |
Total number of brands |
The number of brands the seller has listed on Amazon. It is different from the number of products; for example, if a mobile phone seller has 1,000 products and only three brands, it means they sell mobile phones from 3 different brands, with 1,000 pieces collected from the various phone brands. |
Brands | The list of brands the seller is selling on Amazon. For example, if a mobile phone seller sells three different brands, their profile lists the three specific brand names. |
Top Product URL | This URL leads to the seller's best-seller. It could also refer to the product that shows up first on the storefront. |
Top Product Shipping From | It displays the name of the company shipping the seller's top product. If it is by Amazon, it means that the seller is using FBA |
Top Product Category | The dominant departement the seller is selling on. |
Top Product SubCategory | The categories contain another subgroup known as subcategories, which shows a specific, smaller group used to identify the product. |
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A standard marketing service will send out all newsletters in a batch, triggering spam and sorting folders (like the "promotions" bucket in Gmail). However, a specific service for cold emails, like Lemlist or Clickback, will send a 1-on-1 direct email from your address to each recipient. A general rule of thumb is to send no more than 100 emails a day, spread throughout the day.
Target Metric: your eCommerce seller outreach campaign can aim for an opening rate of around 70% and an answer rate of approximately 25%.
Not all bounces are the same, and knowing the difference can save your email campaign. A soft bounce means a temporary issue, such as a full inbox or the server was unavailable but might work again soon. Solution: try again. A hard bounce means the address is incorrect or nonexistent and will never get to a live person. Solution: delete the email from your list, do not send an message again to this email.
A reject bounce, however, means the email service has automatically flagged the email as unsolicited and has bounced it. The problem may be coming from your outreach process. Solution: review the remaining tips in this piece and try again.
Collecting accurate performance data is critical. However, the tracking technology used to collect it is often a flag to email services that a message may be spam. For this reason, experts recommend monitoring KPIs only until you've reached an open rate of 60-to-70% or a certain level of confidence on your process to avoid unwanted filtering. Once results are getting achieved, you can turn off the regular monitoring, allowing your now-highly-effective campaign to make it into countless new boxes without meeting a spam filter.
New domains that have histories of only sending (and not receiving) emails are some of the first that are blocked by filters. Of course, you can "heat" the sending email address by creating an elaborate sending schedule, sending a few more each day (or simply using a domain warmer tool). Or, you could simply use your existing email address that's already been heated by your daily use. That's still the best practice we recommend.
Another critical way spam filters block recipients is by ensuring the sender is authorized to send email from a domain. Email domains are certified by three standard protocols: SPF, DKIM, and DMARC. While intimidating, these three authentication methods are quickly completed via a quick google search and have the dual purpose of guiding you past filters and keeping your domain safe from impersonation. Seller Directories team can help you do this technical part of preparing your outreach campaign. Contact us for more information.
With a 60-to-70% open rate goal, it's vital to ensure that every recipient is a quality lead and has a functional email address. You can use one of the many email verification vendors and solutions for a self-built list. However, buying lead lists can save you time and expense if your lists are pre-verified. (For example, here at Seller Directories, we thoroughly test and qualify each email with a minimum of two different tools.
Continuing off number six, if a recipient configures their inbox as a "catch-all," an incorrect address can still pass verification. The result is that when you go to send, you'll get back hard bounces. Don't sweat these. There are two reasons why this is okay. The first is that spam filters do not consider bounce rates at all. Bounces have zero effect on the sender's reputation. Secondly, while a specific email at that domain might be erroneous, some of the others might make it through and generate opportunities.
With the advent of increased regulations, like the GDPR in Europe and companion legislation in California, most B2B cold emails must have an unsubscribe readily available. However, most email filters will use the presence of a labeled "unsubscribe" link to sort out mail. To address this, it's essential to be innovative with how you word and place the link while also ensuring that it's not a cumbersome experience for the recipient.
Following this tip won't give you a 100% guarantee of zero risk, but it will help you avoid more filtering. Try to avoid phrases and words that are more common with spam or scam emails. Some of the classics include:
The goal here is to avoid triggering the filters and keep your content professional and incomparable to spam.
If you follow these nine guidelines regularly, your cold email campaign will be given the rock-steady foundation it needs for all of the dedicated SEO and creating business opportunities. At SellerDirectories.com, we provide targeted, verified eCommerce and Amazon Seller Owner contact details. For information on our seller directories or custom list-building, please visit our website.
]]>The good news is, after spending the past 2 years collecting feedback from more than 250 customers, I was able to gather some data on direct email outreach and how companies calculate it. I've found what does and doesn't work best.
I've built a very simple framework to understand direct outreach, like this one:
Of course, things can more complex when you run multi-channel campaigns on the same audience (B2B Ads, Linkedin Outreach, etc...). Plus, an outreach campaign can also be effective for general awareness rather than direct sales. In that case, there are fewer direct ways to calculate ROI.
Nevertheless, we have seen that some immediate prospect next steps actions work best than others:
Our clients that get the best results also have:
I hope this was insightful. At SellerDirectories.com, we provide highly targeted lists of eCommerce sellers as well as outreach services. Feel free to drop an email if you want to chat about it.
Enjoy Prospecting!
]]>Amazon just released their 2021 edition of Small Business Empowerment Report.
According to the 2021 Amazon Small Business Empowerment Report, more than 200,000 new sellers started selling in their stores in the U.S, which is a 45% increase from last year.
Amazon added courses to its Seller University, which has helped over 9 million sellers. The new Explore Program, which provides AI-based recommendations and education about Amazon tools and services, helped sellers with over 10 million suggestions in 2020.
Through the Fulfillment by Amazon program, Amazon helps small businesses spend 30% less on shipping. In 2020, Amazon spent tens of millions on the new FBA selection program, seeing more than 70,000 U.S sellers onboard. On average, sellers on the FBA program make 20% to 25% more sales.
In the same year, the launch of Seller Messaging Assistant saved sellers about $245 million in handling costs by automatically resolving 49 million customer issues.
More than 440,000 brands are enrolled in Amazon's Brand registry and can access its free services and tools to manage and protect their brand and intellectual property. Additionally, 300,000+ sellers use stores. It's a branded storefront where brands can tell their stories, and customers can learn about their company and discover their products.
A summary of sales performance between September 1, 2020 - August 31, 2021.
We provide Amazon eCommerce Sellers Lists contact for eCommerce service providers. Visit our directory pages for more information.
In North America, the Amazon marketplace comprises the United States (amazon.com), Canada (amazon.ca), and Mexico (amazon. mx). With the Amazon Unified account, you can sell to the three marketplaces. Using the unified account, Amazon gives you a chance to share listings and management of inventory in all three marketplaces.
Before January 1st, 2021, this region was part of the European program that enabled sellers to list their products on all EU marketplaces while storing their inventory in one country. Many Amazon marketplace users opted for the UK, but with Brexit, the Amazon UK marketplace split from the European Union. This resulted in the UK becoming part of Amazon Europe, meaning other countries in the region can still fulfil their requests from a single country. The European Amazon marketplace includes Amazon.de Information for Germany, Amazon, it Information for Italy, Amazon.es Informationfor Spain, Amazon.nl Information for nethelands,Amazon.fr Informationfor France, Amazon.se Information for Swedish, Amazon.pl Information for Poland, Amazon.tr Information for turkey,Amazon.co.uk Information for the UK.
Before Amazon could settle on having a marketplace in the Middle East, sellers relied on Souq.com as their preferred marketplace. In 2017, Amazon went ahead and acquired Souq and established the first marketplace in the Arab Emirates, then Saudi Arabia, and later in Egypt. The marketplace in the middle east comprises Amazon. Ae Information for the United Arab Emirates, Amazon. Sa Information for Amazon's Saudi Arabian marketplace and Amazon.eg Information for Amazon Egypt
Amazon.jp Information for Japan, Amazon.com.au Information for Australia, Amazon. In Information for India, Amazon.sg Information for Singapore and Amazon.br Information for Brazil. For more details, browse our directories to learn more : https://sellerdirectories.com/pages/seller-directories.
]]>When Tobias Lütke and Scott Lake sought eCommerce platforms they could use to sell some deluxe snowboards, they didn't know they were onto something quite revolutionary. Well, they didn't find suitable eCommerce platforms and they built their own.
Today, Shopify is in the top three of the most popular e-commerce platforms on the globe and boasts over a million stores on it's platform.
In this post, we take a look at Shopify's store statistics, specifically:
Here, we look at how well each product category performs in terms of sales on Shopify. These are the top five product categories:
The others are:
Then there are numerous other product categories but with tiny fractions of the sales market. However, when these other product categories are lumped up, their share of Shopify sales is an impressive 33.4%.
Let's now turn our gaze to web traffic.
Here, we're referring to the number of unique online visitors who visited a store on the Shopify platform. This is how it stacks up.
There are a multiple of ways to interpret this data, but here are some insights:
1. The majority of Shopify stores are drop-shippers. Drop-shippers don't stock products. Instead, they deliver straight from supplier to client when ordered.
2.Many Shopify stores are seasonal. Hence, when they don't attract traffic during their off-season days.
3.The majority of Shopify stores sell extremely niche products and they've probably reached their maximum point.
4.The spectacle of copycats and imitations, which could mean sales and traffic is restricted to a small close-knit group.
Let's now look at sales statistics.
Here we mean actual annual dollar revenues.
Our data shows:
About 50% of sellers on the Amazon program make more than $60,000 each year in sales. In addition, 1 in every 4 takes home sales volumes worth $300,000 every year.
Many more sellers make varying sales exceeding these values each year. Third party selling is a new business venture on Amazon. However, many sellers who have embraced it make impressive sales volume year after year and lifetime sales. Half of the third-party sellers on the platform have already reached lifetime sales values of over $50,000. Besides, 1 in 5 (which accounts for about 19% of all third-party sellers) have exceeded lifetime sales of $1 million.
Amazon remains one of the best platforms to make cash, selling items around the world. You do not have to own products as you can push them through third party selling and still make some tidy profit. Its popularity and simple business model ensures that your products get immediate visibility and helps you deliver goods around the globe in a short period.
While providing services to sellers on the platform is promising, many service providers may have a problem accessing seller data on the Amazon platform. Besides, it is hard to get data on brands moving high volumes on the platform. Fortunately, Amazon Seller Directories provides hard data on various seller types on the platform. They give accurate data from verified, reliable sources to help make decisions. If you wish to get more insights on Amazon sellers, contact us today at info@sellerdirectories.com .
]]>Amazon is the largest online retailer. Half of its sales are generated through third-party sellers. These sellers come from all walks of life, ranging from aspiring entrepreneurs to some of the world's largest brands. It is essential to familiarize yourself with the playing field to understand your clients' needs and preferences. Here is a brief profile of sellers on Amazon.
The correct question here should be: who can't sell on Amazon? Ideally, anyone of legal age in countries where Amazon operates can launch an e-commerce store on the platform. Respondents include men and women of all ages (between 18 and 80+) from 70 countries worldwide.
To this end, sellers on the platform include aspiring entrepreneurs, small business owners, established brand managers, and marketing agencies exploiting the platform as a sales channel for their clients. It also goes without mentioning that the biggest seller on Amazon is Amazon itself.
Sellers and businesses on Amazon can be grouped into several categories depending on factors such as their clientele base. These categories include:
First-party sellers (1P) include Amazon and sellers selling directly to Amazon (which then lists and resells) via the Amazon Vendor Central program. 1P sellers account for about 50% of all sales on the platform.
Third-party sellers are e-commerce merchants who use Amazon as a host platform through which they can sell their products. These sellers have to pay Amazon a fraction of their revenues as a referral fee.
3P sellers on Amazon are further subdivided into two categories: Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM). FBA merchants only handle marketing and leave Amazon to pick, pack, and ship (fulfill) the orders. FBM merchants handle sales as well as fulfillment.
A fraction of 3P sellers on Amazon don't manage their e-commerce accounts directly. Marketing and sales agencies that sell their clients' products online often use Amazon as an e-commerce sales channel.
Amazon is also popular with digital media creators. Some of the most notable ones include Merch by Amazon and Kindle Direct Publishing.
As mentioned, Amazon sellers' respondents comprise men and women of all ages across 70 countries. Here is an overview of their demographics based on the following three important factors:
About half of all sellers on Amazon are spread out across the following five countries:
All other countries where Amazon operates account for about 25% of the sellers on the platform. Most of the U.S.-based sellers are located in California (18%), Florida (9%), Texas (9%), New York (6%), and Illinois (6%).
It is worth noting that china actually accounts for between 35% and 40% of all sellers on Amazon. However, this doesn't appear so because many Chinese sellers operate under entities based in the United States.
Men account for 64% of sellers on Amazon, while women account for 32% - other genders account for 6%. Sellers on Amazon fit virtually all age brackets, from 18 years old to more than 80. Here is a breakdown of sellers' ages:
Many of the sellers on Amazon are also employed in other occupations, including:
It is also worth noting that more people are joining Amazon as sellers, especially because of the effects of the COVID-19 pandemic.
]]>Here is an overview of the best-selling product categories on Amazon in 2021.
Here is an overview of the ten most popular product categories on Amazon in 2021, including the percentage of sellers stocking them:
Home & Kitchen | 40% |
Sports & Outdoors | 21% |
Toys & Games | 19% |
Beauty & Personal Care | 19% |
Health, Household & Baby Care | 18% |
Kitchen & Dining | 16% |
Office Products | 15% |
Garden & Outdoors | 14% |
Tools & Home Improvement | 14% |
Pet Supplies | 13% |
These product categories have several things in common, but it all comes down to one thing: they are easy to stock and sell.
However, other factors also affect different product categories' popularity, as evidenced by the shift towards health products in 2020 because of the COVID-19 pandemic.
Collectibles, fine art, and musical instruments are some of the least popular products on Amazon. Surprisingly, electronics are also less popular than expected, as only 20% of sellers on the platform stock and sell them.
Average monthly sales across all product categories range between as little as $1,000 and as much as $25,000. As expected, sellers dealing with these top ten product categories register the highest sales, thanks to their high and sustained demand.
However, some product categories register much higher average monthly sales – for example, sellers in the computer and musical instruments categories register a monthly average of more than $50,000 in sales.
Most of the sellers on Amazon prefer selling products that fulfill several requirements. Demand is one of the most determining factors, as most sellers prefer products that register steady year-round sales. High demand guarantees higher monthly sales – and higher profits. Competition is also a major determining factor, and sellers naturally prefer low-competition products. However, competition isn't controllable – besides, most sellers will stock high-demand products, creating high competition. Additionally, most sellers prefer selling products in categories with few and manageable restrictions. For example, sensitive products such as medicine and alcohol are highly regulated, and Amazon has imposed strict restrictions and requirements for sellers seeking to sell them via the platform. In contrast, home and kitchen products have almost no restrictions. Durability is also an integral factor for sellers on Amazon. Perishable goods and goods that are generally easy to damage may result in significant losses when mishandled. Additionally, these goods may spoil during delivery, ruining the sellers' reputation with dissatisfied customers. It also helps if the products are easy and affordable to manufacture and ship.
Sellers on Amazon adopt varying business models, including private labels, retail arbitrage, online arbitrage, drop-shipping, wholesaling, and more. Private label is the most popular business model, and it is most popular in the home and kitchen industry – coincidentally the most popular product category in 2021. Most of the sellers who engage in the private label business model source their products from China, which is still the leading importer to the U.S. However, it is worth noting that Vietnam is catching up to China's position as imports from the upcoming Asian country (including generic products for Amazon sellers) are increasing steadily.
These are the most popular product categories on Amazon in 2021. However, it is important to remember that shopping (and selling) trends are always changing, and several months are still left to go.
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In this guide, we'll look at Amazon's 3P seller businesses and the business model and method of fulfilment by which they are run.
The most popular sales model that third-party sellers use is creating a private label. First, a business identifies a product with high demand but few sellers, then finding a way to get it made cheaply but with some marketable changes, finally branding the product under a private label and selling it on Amazon. Though this is the most used model finding a product like that can be difficult, and others try other strategies. Being a wholesalers/resellers is the second most popular method when selling on Amazon.
If you ask almost anyone for Amazon's defining feature, it's their amazing fulfilment model. The FBA (Fulfilled by Amazon) is the envy of the industry and is available to any seller who uses the Amazon platform for a fee. This allows third-party sellers to have a functional eCommerce business on their feet relatively quickly, with storage and shipping included. However, some businesses choose the handle the storage and shipment themselves. This is known as FBM (Fulfilled by Merchant) and is being used by more businesses to avoid paying Amazon fees. In 2020, due to COVID-19 limiting Amazon's shipping strategy, more sellers, for the first time, used FBM (43% vs. 34% in 2019) than ever before.
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Source: Marketplace Pulse, "Walmart Surpasses 100,000 Marketplace Sellers"
In one year, Walmart has gone from 50,000 third-party sellers in July 2020 to 100,000 in July 2021, doubling the size of its marketplace for the second year in a row. In addition, the company is on target to add 5,000 new third-party sellers a month. While only 35,000 sellers are active, it shows that Walmart can create market spaces faster than their clients can restock. The important thing is growth, and Walmart has continued to grow, but where are their new third-party sellers coming from?
Despite being significantly smaller than eBay, Walmart has grown to the number two spot by focusing on international growth. This year 15% of Walmart's new third-party sellers are from China, and that's increasing every month. While delivery from China is slower, it has not stopped the number of people who want to take advantage of Walmart's reach, and it has not stopped shoppers from looking for the best price. But how is Walmart increasing its infrastructure to keep up with the new demand?
In February, Walmart said to investors, "This year, we'll significantly increase the number of sellers in our marketplace." to do this; they are partnering with Shopify and BigCommerce and expanding heavily internationally, especially in Asian countries. By partnering with smaller sites, not only do they increase the number of third-party sellers, but they expand their infrastructure, especially when it comes to marketing smaller sellers. But they aren't just looking at increasing their infrastructure; they want people talking about their membership program too.
Walmart has made great strides by increasing the number of their third-party sellers, they've partnered with smaller companies to increase their infrastructure, they've expanded internationally, and they've started a brand-new membership program. So what do they need next? First, they need to get the word out. When people think of third=party sellers, they still think of Amazon or eBay, not Walmart. Walmart needs that to change. To take the next steps to be at the top of the pack, they need to increase the number of their buyers. They also need to increase their SEO ranking so people can find them easily when searching for goods and services. If they can complete this journey, they may be headed all the way to the top.
Want to tap into Walmart Seller Market? Feel free to have a look at our Walmart.com Sellers Directory!
]]>Getting in touch with the right eCommerce and Amazon sellers is only part of the equation. First, you must find the email addresses you need. There are several tactics you can use; some are free while others are paid. The good news is that you do not have to limit yourself to just one method. Feel free to use a combination of paid and free strategies that meet your needs. This is your ultimate guide to the 10 best strategies to find the seller emails you need.
Before beginning email searches, it is important to know that organizations do not randomly pick their employees' email addresses. They typically follow some type of pattern to make them easier to manage. For instance, some organizations use the first letter of the employee's name followed by the last name. For example, when creating an email for John Doe, it would look like jdoe@domain.com. Others may just use the first name or just use the last name. Once you understand a company's structure for creating emails, you can more easily retrieve the address of anyone who works there.
On the Amazon Seller URL page, you may find a customer service email (ex: cs@amazonshop.com). This email may be combined with the technic above to find the actual email.
For example: if you found out that John Doe is working at Amazon Shop, you'll likely want to test joe@amazonshop.com before sending out the email. Make sure that you verify the email before using it!
To see if an email address exists, turn to Google Search. Simply type in the email address you want to check if it's valid. Putting quotations around the email address will limit results to the exact keyword. For example, let's say you want to find out if Johndoe@gmail.com exists. Enter "Johndoe@gmail.com" into the search bar. If the email is legitimate, the search results will return the name of the person it belongs to, possibly the company they work for, and other professional and perhaps personal information. If the email address doesn't exist, you will receive a message telling you that there weren't any results found.
If you know the name of the person you are trying to find an email address for, you can search by name in search engines such as Google. The type of information you pull up will vary by person. For some, it will be professional information such as the company they work for and the position held. For others, you will also find social media platforms such as Facebook, Instagram, and LinkedIn. Either way, with as much information as there is on the internet, the chances of finding an email address are high.
Many eCommerce and Amazon Sellers are not as generous with slapping email addresses on their website. However, there is generally a contactus@domain.com. This is a less reliable method as there is no guarantee that you will get a response because the organization may be worried about unsolicited offers. Still, you can reach out through the generic email address provided and ask for your target person's email address. You increase your chances if you word your request in a way that makes them believe you are doing them a favor and not the other way around.
Live chats can be useful, even if they begin as chatbots. Politely introduce yourself and explain whose email address you're looking for and why. As with a generic email request, be sure to let the person on the other end know how beneficial it will be for their company. Beware that you may not be met with the response you hope for, but it is definitely worth a try.
LinkedIn is for professional networking. Professionals tend to keep their profiles up-to-date with their resume, past employment information, and current employment. A quick name search, company search, or even email search will likely bring up everything you need to know about an individual. The only drawback is not everybody has a LinkedIn profile.
There are plenty of Chrome extensions that allow you to retrieve an email by visiting your target person's social network page. It is that simple. However, it is important to keep in mind that you must choose a plugin that provides company emails instead of personal emails.
Paid, online email databases can provide you with a wealth of information, including name, email address, company information, job title, office phone, and much more. This is reliable information that you can use to get in touch with eCommerce and Amazon Sellers. Sellerdirectories.com provides curated lists of eCommerce seller prospects to help you achieve a higher number of sales and faster growth than traditional methods. It can be likened to having the yellow pages of sellers right at your fingertips!
With data enrichment tools, you can find email addresses along with a myriad of other information on your target seller. All you need is the first and last name of the person's email address you are seeking. These paid tools can be used on social networks such as Facebook, LinkedIn, and even AngelList. This is a very affordable strategy. However, realistically you can expect an average email return success rate average of about 55%.
Scraping allows you to retrieve data from your target website automatically. When used with data enrichment tools, you will be able to leverage LinkedIn filters and lead generation workflows to get the email address, first name, last name, and the company of your intended target.
With a deep understanding of email patterns and the right combination of strategies, finding seller email addresses can be found with a little bit of legwork and perseverance. However, it is completely understandable that you may not have the time to do it. If this sounds like you, but you still want the best in class service with a ready-made A-list of emails, let us help! Simply download the file, and don't worry about it! Ready to get the best seller email list without lifting a finger? Contact us today!
]]>Lemlist is an outreach software that helps agencies, SaaS companies, SEOs, and sales teams enhance their outreach efforts by personalizing cold emails and automating follow-ups. With Lemlist, you can add a unique and personal touch to every cold email and send them fast. Personalization is done by adding custom recipient variables, such as company name, recipient address, first name, and company name. Additionally, the tool can incorporate customized images to generic cold emails that are part of an email campaign.
The tool can help you streamline your lead generation efforts by engaging leads across multiple channels and automate your follow-ups effectively. Other pros of using Lemlist include
Seller Directories is your go-to site to have all your physical and email outreach efforts sorted. We provide clients with exhaustive lists of relevant leads whenever you need them. The leads come in the form of easy-to-handle excel sheets that contain all relevant information on your relevant leads.
The data can be segmented and customized to your needs, depending on several data points and different eCommerce sellers. We always deliver accurate data that is researched by our lead eCommerce researchers and use several verification tools to validate the emails we provide you. To enhance the efficacy, we regularly test and update our directories. Our leads also come with a 100% guarantee, and we always over-deliver leads by 20% to compensate for any unfortunate mistargets and faulty or bouncy emails.
We recently came up with a free tool to clean generic company email lists from unwanted mentions. These unwanted mentions include the boring Ⓡ, ™, ltd, which make your cold email campaigns immediately flagged as spam. The cleaning process is pretty easy, and you only need to follow the following steps.
Phantombuster is a LinkedIn data extraction and automation tool that takes over your lead generation activities, leaving you with some extra time on your hands. Phantombuster is highly customizable, and it allows you to collect data from a variety of sources, such as contact lists, export search results, user profiles, and events.
It uses this data to scrape and automate many activities, including sending automatic connection requests and personalized messages with your request. On a regular Linkedin account, the tool can send upto 80 invitations daily and 150 invitations on a Sales Navigator account or LinkedIn Premium.
It also integrates seamlessly and easily with Google Sheets and allows you to keep track of the leads who respond to your automated connection requests. Additionally, the tool enables you to track workflows and automatically engage with prospects by sending customized follow-up LinkedIn messages and engaging with their posts.
NeverBounce is an email verification platform that helps email marketers realize their dream of getting into every prospect's inbox. It is a real-time service that helps to clean and verify bulk emails and email lists.
NeverBounce has a unique Sync Functionality feature that automatically cleans your email lists when you connect your email provider or CRM. It also ensures your email data is valid by cleaning your data almost daily. The real-time process removes duplicate, harmful, or lousy syntax emails and checks domains for current live status.
This tool is a perfect choice for businesses of all sizes looking for increased verification accuracy for their lead generation emails, CRMs and CMSs, Registration Forms, and Newsletter Signups. They offer a fast turnabout of about 10,000 email verifications in three minutes and an affordable pricing strategy that allows lower prices for more verifications.
As you start increasing your pipeline, a calendar tool will save you a lot of time wasted while setting up meetings back and forth. Calendly is a digital calendar that is meant to relieve the headache and hassle of scheduling emails. It helps 93% of sales teams to achieve significantly faster turnabout times thanks to the automatic scheduling of all your teams' important meetings.
To get started, you must create a Calendly account and allow appropriate google permission to set up a personalized URL and select your corresponding time zone. Then you can start including a Calendly link in your emails to make it simpler for prospects to engage with you.
The engagement is in real-time, which allows your sales team to gain faster conversions. You can also sync all your other calendars to avoid any overlapping and give you a desirable user experience. Besides, you can increase the deliverability of your emails by informing leads when and where you will be available.
All these tools are essential to growing your network and, ultimately, your net worth. Using the tools will open up a wealth of possibilities to grow your online business and get it to new heights. You can utilize them to find leads, connect and communicate effectively with the leads, automate engagement and workflows, verify your emails, and schedule meetings with ease. If you are ready to outreach, visit our directory plans: https://sellerdirectories.com/pages/seller-directories to select a directory that fits your current and future business needs.
]]>Trust me, I speak with more than 10 eCommerce service providers each week.
At the same time, Walmart is the third biggest marketplace in the US. And it's growing. Fast. ...talking about a blue ocean!
Earlier this year, the sellerdirectories.com decided to jump on it.
We spent weeks compiling, researching and verifying Walmart sellers-related data. And.....(drum rolls!)
The Walmart Sellers Directory 2021 is now ready and available!
The directory gets you:
Full details about the directory and plans are listed here!
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If you want to sell goods on Amazon, there are a couple of ways you can do it. One of them is being first party(1P) seller where by you send your inventory to Amazon and the products will be listed and shipped by Amazon.com. The benefit of this method is that your sales volume will go a little higher because buyers have more trust in Amazon.com. However, the profit margins are a little down.
The other option is selling as a third-party (3P) seller on Amazon marketplace where you have control over the pricing and shipping. When it comes to fulfillment third-party sellers can choose either “fulfillment by Amazon” or “fulfillment by merchant” and the option they choose is what will appear in the listing of their products. 3P sellers have an edge over 1P sellers especially when it comes to profit margins.
At the end of the day whether sales are by first part or third-party sellers, Amazon as platform also benefits. In 2019, Amazon made over $53.76 Billion (a $9.1 Billion increase from the previous year) in sales from third-party selling services.
]]>The percentage of the new sellers from the different states were as follows; California: 17.5%, Florida: 12.1%, Texas: 8.2%, New York: 7.7%, and New Jersey: 4.4%. The remaining 50.4% of the 75,000 sellers were from the rest of the states in the USA.
When we compare the number of new sellers by city, the order of the cities with the most sellers is as follows; Miami, Brooklyn, Los Angeles, Houston, New York, Las Vegas, Orlando, San Diego, Chicago, and Dallas. One of the main reasons why Miami tops this list is because it is where South Florida FBA - Amazon Seller is located. South Florida FBA - Amazon Seller is the largest regular community of Meetup.com with over 42,000 members.
When it comes to all the US-based Amazon sellers, Florida had a major increase in the share of new sellers on Amazon. It had about 8.2% of the new sellers registered before October 2019. Since then, the number has now increased to 12.1% - equivalent to 300 basis points. The increase for other states like Texas, Georgia, and California was equivalent to 50 basis points.
When we consider the addresses of the businesses, about 190,000 new sellers joined the USA Amazon marketplace. Of these, 75,000 were US-based. All the states in the USA had at least 1000 new sellers, and 30 of the states had more than 10,000 new sellers joining Amazon in the last 12 months.
The increase in the number of new sellers in a couple of states was mainly due to the closure of some of the Amazon local stores due to the pandemic. So, the only option sellers had was to sell more online than the physical stores. Most of the new 75,000 new sellers are not known brands and also do not sell offline.
]]>This analysis only considers the 10,000 top sellers (those who able to generate over $1 million in sales per year). Most of the sellers among over 1 million sellers on Amazon only sell just a few products a month - so they don't qualify to be top sellers.
China further outnumbers the USA even when the range of top sellers is increased from 10,000. For instance, if we consider the top 50,000 sellers, the USA has 37%, and China has 58%, in the top 100,000, China still has 58%, and the USA has 36%. However, when we consider the total active sellers (over 1 million), the USA is still dominant with over 50% of the sellers, and China only has 37%.
The percentage of Chinese selling in the European market places is actually beyond the average (49%) for the entire platform. For instance, 58% of the top sellers in Amazon Spain (Amazon.es), 55% of the top sellers on Amazon France (Amazon.fr), and 53% of the top sellers on Amazon Italy (Amazon.it) are all Chinese.
The penetration of Chinese sellers has led to stiff competition for players from other countries since the Chinese sell products that are slightly cheaper than their competitors. Chinese sellers have also been favored by the Amazon rules of making it easy for international sellers to sell in different market places across the globe.
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