As of today, Amazon Europe has six marketplaces that server 27 countries within this continent. The target market for these marketplaces is 500 million people, which is way bigger than the 330 million in the USA.
European sellers are less sought after by service providers and can presents good opportunities for growing your B2B sales.
These numbers should give American Service Providers an idea of where next they can get potential customers in case they want to tap into new markets.
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Spain (Amazon.es)
Number of Active Sellers: 203,400
- Population: 46 Million
- Launch year: 2011
- Revenue in 2018: $2.7 Billion
- Net sales growth 2017-2018: 19.76%
- eCommerce revenue share in the UK: 96%
- Main categories: Electronics & Med
Spain is one of the smallest marketplaces in Europe.
Media and Electronics are still the favorite categories for most people within this marketplace, and they account for about 51.7% of the total sales made in this region.
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France (Amazon.fr)
Number of Active Sellers: 211, 850
- Population 65 Million
- Launch year: 2000
- Revenue in 2018: $3.6 Billion
- Net sales growth 2017-2018: 17.02%
- eCommerce revenue share in France: 92%
- Main category: Electronics & Media
The marketplace in France was among the first ones that were launched in Europe and has an average of over 210 million visits each year. The number of visits per person in this marketplace is 3.19 and equates to about $18.43 in revenue.
Just like Spain, Media and Electronics are still the leading categories within this marketplace. If you want to sell in the French marketplace, you need to make sure you localize your store to suit the people in this region. People in France love buying on localized platforms, and it is for this reason that 60% of French people don't buy from foreign websites. So, you will have to make all your listings in French (for this, you may have to hire a freelancer that is well conversant with French).
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Italy (Amazon.it)
Number of Active Sellers: 216, 610
- Population 60 Million
- Launch year: 2010
- Revenue in 2018: $2.5 Billion
- Net sales growth 2017-2018: 12.38%
- eCommerce revenue share in France: 97%
- Main category: Electronics & Media
Italy is another marketplace in Europe that has a significant demand, something that should encourage sellers that are not selling to this marketplace to start selling there. Like most countries, the leading category for this region is also Electronics and media that contribute over 43% of the total sales in this marketplace.
Amazon has plans of investing in this region by setting up several FBA centers – something that will likely result in more sales in this region.
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Germany (Amazon.de)
Number of Active Sellers: 244, 425
- Population: 67 Million
- Launch year: 1998
- Revenue in 2018: $12,9 Billion
- Net sales growth 2017-2018: 8.32%
- eCommerce revenue share in the UK: 86%
- Main category: Electronics & Media
The German marketplace along with the UK was the first to be launched in Europe. This market is also still the largest in Europe, generating an average annual revenue of $12.9 Billion. The high demand for this marketplace can be largely attributed to the economy of Germany and the high population compared to the likes of the Netherlands and Spain.
United Kingdom (Amazon.UK)
Number of Active Sellers: 281, 250
- Population: 67 Million
- Launch year: 1998
- Revenue in 2018: $9.4 Billion
- Net sales growth 2017-2018: 17.96%
- eCommerce revenue share in the UK: 89%
- Main category: Electronics & Media
After German, UK is the second-largest marketplace in Europe. It generated annual revenue of over $9.4 Billion in 2018. So, it is not a surprise that this marketplace was also launched in 1998 along with that in German. If you are a US seller, it will be quite easier to sell in the UK than the rest of the marketplaces because buyers here use English.
