Thousands of Sellers Are Joining Amazon Marketplace Every Day

By Elliot Brindel

Amazon has twenty marketplaces worldwide, and every day, the retail giant adds over 2000 new sellers.

This figure has been consistent in the past five years, making Amazon one of the most popular online marketplaces globally.

Amazon sellers, especially in European countries, also list their items on other marketplaces, including Etsy, eBay, Walmart, and Target. In the U.S, the Amazon marketplace adds about 700 new sellers daily. However, most of these sellers never become active.

As more sellers send their applications daily, Amazon has tried to send as much feedback as possible, currently managing to send feedback to 800 new sellers daily.

It's not easy for Amazon employees who are busy trying to verify identities to flag off scams from the platform.

Fortunately, Amazon has partially automated the process to keep up with the surge of new sellers applying for slots in the marketplace. Automation has led to more frustration and desperation among new sellers trying to enter the market.

At the same time, the high number of sellers looking to list their items on the platform means Amazon has to spend more resources on the vetting process. The more the sellers, the more the products, and consequently, the more challenging the competition to appear in customer searches.

Despite the influx of sellers and the chaos involved in reviewing the applications, Amazon has maintained a constant number of daily new sellers since 2016. Etsy and eBay lead in daily new sellers worldwide, with over 4000 new sellers joining the two marketplaces every day. Walmart marketplace comes in fourth, with as many new sellers per month as Amazon gets daily.

Thanks to a stricter identity verification process, Amazon has maintained its daily seller addition. The company employees have kept the number of new sellers under control with the help of automated features that keep scams away. The sellers have to keep fighting to appear on the first page consumers see when searching for products.

Visit our Amazon Seller Directory page to get more information and contacts on Amazon sellers.